Brazil’s Marfrig launches global plant-based meat brand

SAO PAULO (Reuters) – Brazilian food processor Marfrig Global Foods SA on Monday will launch a global brand of plant-based meat products, according to a statement sent to Reuters on Sunday.

A gourmet hamburger to be served in Brazilian restaurants will be the first product rolled out under the brand Revolution, the statement said.

Next year, the veggie burgers will be exported and sold in local supermarkets, the company said.

Food processors have been increasing bets on meatless alternatives in response to changing consumer habits. The trend has given rise to non-meat start-ups like Beyond Meat (NASDAQ:) Inc and Impossible Foods Inc in the United States.

In August, Marfrig partnered with U.S.-based Archer Daniels Midland Co to develop processed vegetable meat products.

Brazilian Burger King restaurants launched the “Rebel Whopper” in September that contains the plant-based burger jointly created by Marfrig and ADM.

Marfrig did not disclose how much it will spend to promote the brand.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.