Amazon drops grocery delivery fee as competitors close in

This post was originally published on this site
© Reuters. FILE PHOTO: An Amazon Fresh truck makes a delivery in Cambridge© Reuters. FILE PHOTO: An Amazon Fresh truck makes a delivery in Cambridge

By Akanksha Rana, Jeffrey Dastin and Lisa Baertlein

(Reuters) – Inc (NASDAQ:) is eliminating its grocery delivery service free for Prime members in the United States and making shopping easier by combining AmazonFresh and Whole Foods Market ordering on a single site, in a bid to fend off rival grocery sellers like Walmart (NYSE:) Inc and Kroger (NYSE:) Co.

Amazon is dropping its $14.99 grocery delivery fee as Walmart – the No. 1 grocery seller in the United States – rolls out a $98 annual “Delivery Unlimited” grocery membership to compete with Amazon’s $119 Prime delivery subscription.

Amazon has fat profits from its Web Services business and has demonstrated a willingness to lose money on initiatives aimed at driving more customers to its sprawling online marketplace.

Chief Executive Brian Olsavsky last week said “foregone shipping revenue” – or money Amazon would otherwise have brought in from customers who once paid for fast shipping – would contribute to a spike in Amazon shipping costs that some expect to top $11 billion in the fourth quarter.

“I think that this is going to be a game changer, and it will grow into one of the most loved benefits of Prime,” Stephenie Landry, Amazon’s vice president of grocery delivery, said.

Amazon said in 2017 it was ending its Fresh grocery delivery service for select areas. Landry, however, said the business is very much growing and has expanded this year to areas like Nashville, Orlando and Las Vegas.

Amazon last week forecast revenue and profit below Wall Street’s target, amid intense competition and surging costs related to its drive to speed up shipping around the world.

Sales at Amazon’s Whole Foods Market chain and other physical stores stalled in the second quarter and fell 1 percent in the third quarter.

Profits from grocery sales are notoriously slim. But selling staples like bananas, milk and toilet paper gives retailers like Amazon, Walmart, Target Corp (NYSE:) the opportunity to upsell shoppers who make frequent trips to replenish such necessities.

Tuesday’s move from the world’s biggest online retailer is yet another salvo in the continuing delivery “arms race,” Charlie O’Shea of Moody’s said.

Amazon is already cutting delivery times to one day for its Prime loyalty members in a bid to outmaneuver Walmart and other retailers who offer competing two-day shipping without subscription fees.

“This new delivery effort is yet another example of Amazon’s willingness to suffer short-term for the potential for long-term benefit,” O’Shea added.

Shares in Amazon slipped 0.7% in midday trading, while Kroger Co and Walmart were down 2.1% and 1.1%, respectively.

Walmart plans to offer its “Delivery Unlimited” grocery membership to shoppers in more than half of the United States by the end of the year. Members have the option of paying the $98 annual fee or $12.95 per month instead of the usual $9.99 delivery fee.

Kroger charges a $5.95 delivery fee and a $6.00 service fee for home delivery.

A recent study from CapGemini found that 38% of U.S. consumers order groceries online, but that only 14% were willing to pay more for two-hour deliveries.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.

Add Comment