Takeaway.com N.V. said Wednesday that it plans to expand Just Eat PLC’s position in the U.K. if their agreed tie-up goes ahead, with new initiatives and the introduction of its delivery service Scoober.
The Dutch company TKWY, +0.73% , which is in the process of trying to buy its U.K. peer JE, -0.33% added that it expects the expansion to incur annual costs in the tens of millions of euros, but will reposition Just Eat Takeaway.com for long-term growth and profitability.
It is also expected to strengthen the merged company’s competitive position and result in increasing revenue.
Scoober is currently active in 82 cities and will be expanded out across Europe to enhance the network effects, Takeaway.com said. It added that there won’t be any material negative impact on the bottom line due to the expected increasing revenue.
Takeaway.com agreed its merger with Just Eat earlier this year. However Prosus N.V. PRX, -4.20%, an Amsterdam-listed company which was spun out of Naspers Ltd. NPN, -4.08% earlier this year, has since launched its own offer although this has been rejected by the Just Eat board.