Market Extra: Here’s how Charles Schwab and TD Ameritrade stack up amid reports of a blockbuster discount brokerage merger

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Charles Schwab Corp. is reportedly in talks to acquire TD Ameritrade Holding Corp. in a monster deal that could send ripples throughout the brokerage world as the two biggest discount brokers attempt to combine.

The deal, first reported by CNBC, could be announced as soon as later Thursday and would create a brokerage giant boasting some $5 trillion in assets under management. A hookup between the companies also would come amid a period of intense competition in the business that saw discount brokerages a few months ago slash their commissions on basic accounts to zero.

Here’s how Schwab SCHW, +0.79% and TD Ameritrade AMTD, +1.82% match up:

Difference Charles Schwab TD Ameritrade
Market value $57.5 billion $22.4 billion
Ranking among discount by assets No. 1 No. 2
CEO Walter W. Bettinger II (since 2008) Tim Hockey (since 2016)
Traded publicly 1987 1997 (as Ameritrade Holding Corp.)
Founded 1971 1971
Founder Charles Schwab Joe Ricketts
Assets under management $3.85 trillion $1.3 trillion
Headquarters San Francisco Omaha, Neb.
Employees 19,500 9,226 (as of 2018)
Share price $44.75 (as of Wednesday’s close) $41.38 (as of Wednesday’s close)
YTD stock performance 7.75% -15.48%

The potential deal between Schwab and TD Ameritrade comes as Schwab began offering clients no-fee trading on equities, exchange-traded funds and options on Oct. 7, igniting a furious race to the bottom on fees for some of the nation’s most prominent discount brokers.

Rivals E-Trade Financial Corp. ETFC, +1.91% and the brokerage arm of asset management giant Fidelity Investments followed suit in offering zero-commission trades.

Interactive Brokers Corp. IBKR, +0.77%  had announced its commission-free trading product a week before, while the privately held startup Robinhood Markets Inc. had made a name for itself offering no-fee trades since 2014.

Read: Charles Schwab on no-commission trading: ‘Wall Street would never have done this’

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