Capitol Report: Bloomberg will reportedly pay around $10 million for Super Bowl ad targeting Trump

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Reuters

Michael Bloomberg’s campaign has reportedly bought a 60-second ad set to air during the Feb. 2 Super Bowl.

Democratic White House hopeful Michael Bloomberg’s campaign has reportedly secured a 60-second ad that will air nationally during the Super Bowl on February 2, in what’s described as a spot that will directly target President Donald Trump.

The New York Times reported on the ad Tuesday, saying it will likely cost at least $10 million. The Times said the former New York mayor’s campaign confirmed the buy but would not specify the cost of the ad. However, the report noted executives at Fox FOX, +1.07%, which is broadcasting the game, have said they are seeking “north of $5 million” per 30-second ad.

A Bloomberg campaign spokesperson didn’t immediately return MarketWatch’s request for comment.

Trump’s campaign has also explored running a national ad of its own during the Super Bowl, but it’s unclear if an agreement has been finalized, the Hill reported.

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