Twitter buys minority stake in digital advertising startup Aleph

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Aleph did not reveal any financial terms of the investment but said Twitter’s stake buy would help the company expand its educational tech platform.

Emerging markets-focused Aleph, which helps large digital platforms connect with advertisers and customers, counts music streaming platform Spotify Technology SA (NYSE:SPOT), Meta Platforms Inc and Microsoft (NASDAQ:MSFT) Corp-owned LinkedIn among its customers.

Aleph, which was valued at $2 billion last year after private equity firm CVC Capital Partners bought a stake worth $470 million, had confidentially filed for a U.S. initial public offering in October.

Latin American fintech company MercadoLibre (NASDAQ:MELI) Inc is also among Aleph’s investors, having picked up a stake worth $25 million in August last year.

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